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I know you just read the title and you are already thinking what “Cheap Early Adopters”? Well no it’s not a typo, I wrote that on purpose for you.
Not going to waste precious time so I will go directly to the point as I know it was already hard to get you to click on this article with this weird title, so let’s deep into it.
Who are the cheap early adopters?
The Cheap Early Adopters are those that are eager to try new products but are kinda broke.
The Cheap Early Adopters possess main characteristics but 3 of them are key to understand them as customers, buyers, and people just being out there ready to try out new ideas.
Willing To Test
People belonging to this category are eager and enthusiastic to try new things, it doesn’t matter if it is a cell phone that flies or just a new waterproof headphone, they are willing to test it and discover it’s new features bad and good. This key element is really important because it automatically identifies them as your target customer to test your product even at it’s MVP Stage (Minimum Viable Product, Suggest to Read the Lean Startup by Eric Ries for more info)
